The pitch is your moment to shine. Here are our top tips to help you craft a winning pitch:
Tell a story: A good pitch is more than a list of facts and figures. Weave a narrative that takes the judges on a journey from the initial challenge to the final success.
Demonstrate strategic insight and originality. Go beyond the obvious by incorporating credible research, providing a well-supported and logical argument, and presenting a fresh perspective.
Root creativity in business impact. Your pitch should connect a compelling and original idea to real-world outcomes. Judges will be looking for a clear strategy that understands the target audience and meets the campaign's objectives.
Focus on a robust and measurable evaluation plan. The judges will be looking for a clear plan for measuring success. Ensure the metrics you propose are relevant to your campaign's goals and objectives.
Pay close attention to implementation details. In your creative pitches, detail how your chosen communication channels and activations will be innovative and effective. The judges want to see a clear understanding of how you'll reach your audience in a relevant and impactful way.
Be concise and clear: Get straight to the point. The judges have a lot of pitches to look at, so make your deck easy to read and digest.
Practice, practice, practice: Your delivery is just as important as your content. Rehearse your pitch until it feels natural and confident.